Social Media Formula

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I wrote a post long back in 2010 about social media, quite a long post discussing the growing popularity of social media and how it’s not a fad or hype. The post also discusses the potential of social media as a marketing tool. Since then the popularity of social platforms has grown tremendously and continues to, and the growth rate of user base has been phenomenal. Social media has always been a fascinating term for marketers, as the social platforms provide a great opportunity for them to study and understand their target audience and facilitate to connect with them. So, due to the series of developments, the recently emerged branch of marketing i.e social media marketing has gained prominence within a short period of time. This fascinating branch of marketing initiated so much of debates and discussions resulting in thousands of articles, books, ebooks, summits, seminars, videos, communities, whitepapers and what more, a whole new industry has emerged giving birth to thousands of social media companies or agencies around the world and already existing major marketing companies and even big corporate houses have created social media divisions to be a part of this so called revolution.


Kavin Paulson, editor-in-chief of The iMarketing Café, is the author of this post ‘Is Social Media a Revolution or Hype?’ This post was submitted to various reputable article sites on 11 June 2010 and was published on different dates during the month of June 2010, since then the article has been re-published on various blogs and websites ( edited and unedited ). Some sites where this post was originally submitted, have removed this article for unknown reasons, but the article is still live on few other sites. Due to the popularity and ageless relevance of the post and to prevent this good article getting vanished from the web, The iMarketing Café team decided to republish this post here. Below this post, you can find links to the source sites where this post was originally submitted / published.

Note: It’s a two year old post, so the facts and figures might have changed till now, though ideas and thoughts remain the same and interestingly most of the predictions have become true today.