In 2010 I wrote a post titled ‘Is social media a revolution or hype‘ in which I had mentioned about the large scale use of social media platforms and tools by marketers in the future. If you observe today, the social media landscape has dramatically changed over the past 2-3 years. Social media giants like Facebook, Twitter, and LinkedIn have been busy innovating and introducing new features in order to retain and grow their user base. Competition has intensified with the arrival of Google+ and Pinterest. Pinterest surprisingly has gained immense popularity in no time. It drove thousands of ecommerce businesses around the world to make a presence on the platform; thanks to its millions of users, majority of them who visit the site for shopping inspiration. Pinterest has successfully established itself as a great ecommerce platform and has also been posing a serious threat to Facebook’s ecommerce ambitions. Google+ on the other hand has been steadily growing and has become an inevitable choice for marketers as it gets integrated to the Google’s search infrastructure. Other social platforms like Blogs, forums, discussion boards, video sites, slide sharing sites, Q & A sites, Photo sharing sites etc too continue to attract massive traffic and they have also become centers of large scale discussions and social engagements.

On one hand, social media giants are busy finding ways to leverage the popularity of their respective platforms – exploring, inventing and introducing various ad options or features. On the other hand marketers, having multiple objectives, are working their guts out to establish and expand their social presence.

Marketers use different strategies, tactics and approaches. Their plans, spending patterns, online behaviors, choice of platforms, goals and objectives etc vary depending upon their nature of business and various other factors.

The following infographic created by TopWebDesignSchools.ORG creatively portrays a survey result that provides interesting information such as social platforms preferred by marketers, the most preferred platform, important social media objectives according to marketers, impact of social media on businesses, the current and future trends in social media and more. Now go, scan through the infographic and find surprising facts. We would love to know your views too, leave a comment in the comment section below.

Selling Social: How Companies Are Connecting with Social Media

Source: Selling Social: How Companies Are Connecting with Social Media

Introduction by , editor-in-chief of The iMarketing Cafe