THE iMARKETING CAFE

SEO Expert Eric EngeEric Enge is a renowned SEO expert and a thought leader. He is the Founder and CEO of the award- winning digital marketing agency Stone Temple. He is also an author and a public speaker. Erichas spoken at various conferences including Search Marketing Expo, Pubcon, SEMPO and the American Marketing Association.

In 2009, he co-authored The Art of SEO (Theory in Practice) with Rand Fishkin, Jessie Stricchiola and Stephan Spencer. In 2016, Eric was named “Search Personality of the Year 2016” at the US Search Awards and was named the “Search Marketer of the Year 2016” at Search Engine Land’s Landy Awards.

Eric has also been a contributor to many reputable industry blogs such as Moz, Search Engine Land, Convince and Convert and more.

In this interview, Eric Enge talks about his company Stone Temple, SEO in 2018, PWAs, image search, Machine Learning, Google and lot more. Read on.

SEO Trends 2018

Image Credit: instantshift.com

Every year we see major publishers to smaller ones publishing SEO trends predicted by the industry veterans and thought leaders in the industry. We read those articles that predict the future course of SEO with all seriousness because expert opinions matter, we take inputs from them and put them to use while developing or adapting our SEO strategy for the future.

We, at The iMarketing Café, have done SEO surveys successively for the past 4 years starting from 2014 to 2017 focusing on predicting SEO trends – you can read them here – SEO Survey 2014, 2015, 2016 and 2017. This year, though we had planned out do an article featuring expert opinions on SEO in 2018, it also stuck us after observing the predicted trends for the past few years that they have almost been the same things repeated every year as most of these trends are developments in process and have been gaining momentum. Except a couple of newly emerging trends, this year too, many of the predictions are with respect to developments in the SEO landscape that have been gaining momentum since a few years. Many a times, we take some of these trends too seriously and think they are going to create a big impact in a particular year but they fail to, because they are gradually gaining momentum whose impact may be felt later, maybe after a year or two.

Since 2013, we had been doing SEO surveys annually (Check out the surveys we conducted in 2013, 2014 & 2015). The objective had been to take the pulse of the SEO community and also to enlighten our readers about the key developments happening in the SEO landscape. Expert opinions are important because they help the industry to speculate less and strategize better for the future.

This year, instead of conducting a survey, we decided to approach some of the top SEO experts in the industry with some specific questions very relevant to the developments happening in the SEO landscape. We thought their answers/opinions would help our readers understand the currently changing SEO scenario and also the key changes we can possibly expect to happen in 2017. We hope this post will help you to take some proactive measures to be prepared to adapt to the upcoming key changes in 2017.

Below are the questions we asked them and the respective answers given by them. Here we go…

Andrew Shotland, Founder - LocalSEOGuideAndrew Shotland is one of the top local search consultants in the world. He is the CEO and Founder of LocalSEOGuide, a boutique SEO agency that offers SEO, search engine advertising, website strategy and local search consulting with a specialty in yellow pages and local directories SEO. He is also the editor of the popular Local SEO Guide Blog.

Andrew has over 20 years of experience in the Internet and has consulted with several brands like Bing.com, DexKnows.com, Yellowbook.com, The Los Angeles Times, Cox Communications, The New York Daily News, The Yellow Pages Group Co. Of Candada, Ingenio/AT & T, D & B & Sequoia Capital, NBC, Insider Pages and many more.

Andrew is also a contributing author at the reputable Search Engine Land and he is also often invited to speak at various industry events including SMX, MNSearch, Rocks Digital, Yext on Tour and State of Search – Dallas.

In this interview, Andrew talks about his career, his agency localseoguide, Google, local SEO, the latest possum update and he also shares his experience working the NBC and lot more. Read on.

Dan Petrovic, Director of DEJAN MarketingDan Petrovic is widely-known search marketer, web author, event speaker and the managing director of DEJAN Marketing, an Australia-based search marketing company. Dan is also an adjunct professor at Griffith University, Australia and a chairman of the Industry Advisory Board for the Department of Marketing.

In this interview, Dan talks about his company DEJAN, link building in 2016, Rank Brain, Future of Google and more. Read on.

Artificial Intelligence

Image source: unn.com.ua

Did you read part I of this article? If no, I would recommend you to read part I before proceeding – SEO: Redefining Theory, Policy and Practice (Part I)

Some serious but informal discussions have taken place on various communities about the changing phase of SEO or a need to have a broad outlook on SEO but neither a common consensus has been acheived so far nor a formal, comprehensive document setting the guidelines has ever been written. We need to have a formal debate/discussion so that a common consensus can be acheived – this is highly important because our field, to be frank, is currently in a confused state due to the lack of commonly agreed theory defining SEO which is formally approved/accepted by an official body – yes, we don’t have one.

SEO Google Machine Learning

Image Source: venturebeat.com

Note:

  • It’s a very important and relevant article that every SEO should read but, please note the following:
  • This is a very long theoretical article which connects the past, present and the future of SEO and raises important questions for the SEO community to ponder. Please proceed only if you have patience and interest in reading theory.
  • This article addresses SEOs across board – so, if you are an experienced professional, you may already know some of the things I have discussed in the article and they may sound obvious but they have been purposefully discussed to connect the dots and present the whole picture so that SEOs at all levels ( including beginners/newbies ) can understand.
  • Disclaimer:

    Atmost care has been taken to present the facts with references but few of the views presented may not be entirely based on proven facts but might be influenced by observations and expert opinions.

    Ian Lurie is the CEO and Founder of one of the oldest Internet marketing agencies in USA, Portent , which was launced in 1995. The veteran Internet marketer, who has 20+ years of experience, has spoken at conferences around the world including SearchLove, MozCon, SIC and ad Tech. He has been a contributor to Forbes, AllThingsD and TechCrunch. He is also the author of the book ‘One Trick Ponies Get Shot‘, which is about strategy for services business. He writes regularly for the Portent Blog.

    In this interview, Ian talks about real-time penguin, Google’s rank brain, SEO in 2016 and more.

    Crying in SEO Shirt

    Image courtesy: seroundtable.com

    The iMarketing Cafe has come out with an SEO survey for the third year in a row with an objective to take the pulse of the SEO community. You can read the Survey report here. As usual we conducted the survey on Twitter and some of the respected SEO experts’ responses were off the mark (intentionally) as they didn’t want to respond to the question asked but to give us sarcasm-laced “feedback” ( so, they couldn’t be included in the survey post – we chose to include only the relevant responses). We, at The iMarketing Cafe, took their reactions in a positive way and decided to create a post featuring those tweets and respond to them in the same way they did – in a funny/non-serious manner. Our intention here is not to give tit for tat replies or to disrespect or offend anyone but to present our views/responses in a humourous manner with an objective to entertain our readers. We have high respect for all these professionals.

    The iMarketing Cafe has come out with an SEO survey for the third year in a row with an objective to take the pulse of the SEO community.

    The survey was recently conducted on Twitter and more than 300 SEO experts around the world were contacted and were requested to tell us what they thought was the one big change that could possibily happen in the SEO landscape in 2016. Interestingly, few answers are similar and some are very different – you’ll find some interesting responses below. Read on.

    As usual, we didn’t publicize the survey much but still considerable number of industry experts responded. The iMarketing Café team heartily thanks all the contributors/experts for taking time out to respond to our tweets.