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I want to quickly cover Google+. As many of you know, Google+ has become an integral part of Google search results. One of the important contributions of Google+ to Google search is the ‘authorship’ verification. Google fetches photographs from Google+ accounts to place into search results. For instance, if we search for some kind of technology term, such as ‘android ice cream sandwich’, we’ll find that a number of the search results have pictures next to them, photographs of the authors.

These photos help the items to stand out in the search results, may help with some branding for the authors, and are quite likely to increase click-through rates on the results.