THE iMARKETING CAFE

Many companies in the boring industries are not active on social media. The big myth that discourages them is that their customers are not social and it’s hard to get them to actively engage on social media.

Contrary to popular belief, businesses of all shapes and sizes can unleash the advantages of social media. In fact, there are thousands of those in boring industries already using it to great effect.

If you’re looking for a way to engage with potential and current customers, raise brand awareness, and increase traffic to your website, the millions of active users on social media could be just the ticket. All it takes is time, energy and some creativity.

Consider these sectors that are currently pulling out all the stops on social media…

Jill Whalen, SEO ExpertAs most of you know, Jill Whalen has been a voice in the SEO industry for more than 18 years. She started practicing SEO in 1993-94, even before the term ‘SEO’ was around. The 20 year long outstanding career came to an end with the announcement of her decision to quit SEO a few months ago. The news rocked the SEO industry and sparked discussions in various SEO communities.

Over a period of 18 years, she consulted with hundreds of clients across more than 40 industries. The company found by her – High Rankings, was one of the pre-eminent SEO companies in the United States.
The Queen of SEO has always been a strong advocate of good SEO practices. As a renowned speaker, trainer and writer she has always preached about the importance of doing good SEO work in order to sustain organic visibility in the long run.

In this interesting interview, Jill Whalen shares some of her insightful views on SEO. We hope you enjoy reading it.

Sometimes even the most reputable PPC search engines face the problem of fraudulent clicks. They put quite an effort into protecting their clients from click scam. Take Google, for example. About a month ago it acquired spider.io with the aim of improving efficiency of Google advertising. Spider.io is a quite successful fraud- fighting company: last year it discovered Chameleon – the botnet that caused 6.2 million advertising dollars to be wasted on bot clicks. Monthly.

Advertisers are the ones who suffer the most in this case. As networks get their profit even with malicious publisher websites, some of them don’t want to invest their time into fighting against click fraud. So how can you recognize the network that actually cares?

Viral Marketing

Photo Courtesy: fastcompany.com

From a marketer’s point of view, do you know what the most fascinating part of social media is? It is their capacity to make content go viral and reach thousands or even millions within no time. As a marketer, I have always been curious about social media because of three key reasons:

1. No other tool/method gives you the opportunity to get that closer to your target audience and understand them. Micro-level analysis of target audience, buyer behavior and preference is possible on Social media.

2. Live social interaction with your target audience is possible. You can engage and converse with them and get live feedback. Even if you go for a full-fledged direct survey, the information you generate won’t be that accurate and it would cost you dearly.

3. Finally, they are awesome free tools that have the potential to take your marketing message to your audience rapidly and cost-effectively.