THE iMARKETING CAFE

Brian CarterBrian Carter is a bestselling author, keynote speaker and a widely known and recognized Digital Marketing Consultant. He is the CEO of The Brian Carter Group, a boutique digital marketing agency.

Brian has authored four bestselling books so far, namely – The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. He has keynoted and developed marketing programs and strategies for hundreds of companies including top 50 companies in the fortune 500. Some of his esteemed clients include Microsoft, Salesforce, WHO and CiTRiX to name a few.

Brian has been interviewed by reputed media organizations including Bloomberg TV, Mashable, The Wall Street Journal, ABC News, Forbes, Entrepreneur Magazine and alike. He has also spoken at top marketing conferences including SMX, Pubcon, Moz, Social Media Marketing World and more.

Tools

Image courtesy: boundless.com

This is not a typical tools list that you normally find on the web – it’s an odd list which has some interesting tools that may not only enable you to improve your productivity but also help you to gain new ideas.

1. Tineye – A tool to perform reverse image search. Finds duplicate and modified copies of your images on the web.

2. Topsy – It can be called the social engine. A tool used to analyse the social media trends or popularity of a brand, person, happenings etc.

3. Buzzstream – A CRM tool that helps marketers to build relationships. It helps in content marketing, PR and link building.

Purple Cow

Image Credit: studioh-creative.com

If you are a small business owner or a small business marketer who was a content marketing enthusiast but lost interest as it didn’t deliver results, then this is a must-read article.

As you may know content marketing, atleast in theory, helps creating brand awareness and visibility. It helps you build a brand image and trust. It also helps you generate traffic and leads. It’s a long term process which pays off perpetually. It’s usually not easy to get an early break-through in content marketing.

How it works?

Michael Martinez, Founder of SEO Theory BlogMichael Martinez is undoubtedly one of the finest SEO minds in the world. He has immensely contributed to SEO research over the years and few of his contributions have been far-reaching.

Michael started building and promoting websites in 1996 and took interest in SEO later in 1998. Being one of the pioneers in the SEO industry, he has served as a moderator in several SEO forums. He has spoken at various workshops and conferences including the SMX. He has been a contributor to many reputable blogs including Reflective Dynamics blog and The SEO Theorist. He also writes for the popular SEO Theory Blog.

Michael has also consulted with hundreds of clients over the years. During the period of 2006-2010, he worked with Visible Technologies Inc as Director of Search Strategies. Later, he joined Quinstreet Inc as Senior SEO Manager in 2011.

In 2012, Martinez co-founded Reflective Dynamics, a web marketing and consulting company with Randy Ray and he is the current President of the company.

In this interview, Michael talks about Penguin 3.0, App SEO, Google’s push for https and more. We hope you enjoy reading it.