THE iMARKETING CAFE

Many of us think that marketing is a pretty mechanical job – build a product, look up for best practices online, throw a bright spotlight on the proposition, and done. If only it were that simple!

Personally, in my attempt to market Hiver, I made a few not-so-obvious discoveries. Not everything they teach you at business schools can be put to good use – the hard truth that very few like to talk about.

There are lessons that were always meant to be learnt the hard way – lessons that books, and blogs do not talk of.

It isn’t easy being a bricks and mortar retailer these days. Many retailers feel they are fighting a losing battle with the growth of online retail. However, bricks & mortar retailers need to understand that the vast majority of sales are still made in-store.

One interesting trend is the amount of people using their smartphone to check reviews in-store. In this instance, technology is hugely beneficial to bricks and mortar retailers. The vast majority of consumers who check reviews online will buy the item in-store, rather than waiting for the online delivery of the item.

Now that we know people want to buy in-store, how do you create an environment that maximizes the potential of the sale? The most successful retailers are the ones who turn their store in to ‘hubs’. For example, simple things such as optimizing in-store WIFI enables customers to research items more easily, and increases the chances that they will buy the item in-store.

As Google gets smarter day by day with path-breaking algorithim updates/changes that have been happening in the recent times including the latest one ‘RankBrain’ and as new technologies such as Physicalweb, IoT ( Internet of Things ), BLE ( Bluetooth Low Energy) are likely to disrupt the search landscape, uncertainty looms over the SEO industry. So, to find out what lies ahead for SEO professionals, the process and the industry as a whole, we decided to seek expert opinions on the following important topics. Though no one has all the answers, experts always manage to say something, if not everything, about what lies ahead based on their experience, insights gained and intuition. Thus, expert opinions are important – they help us to understand how things are probably going to work and accordingly we can fine-tune our strategies for the future.

Here are some valuable insights/opinions from some of the best SEO minds in the world. Hope you enjoy reading the post.

Niraj Ranjan Rout HiverIn the fast-paced world of business, employee productivity is essential for business growth and one of the ways to boost productivity is to give them access to right tools/software. Niraj and Nitesh brought into existence one such tool that, they claim, can help facilitate team work and greatly impact productivity.

Niraj Ranjan Rout and Nitesh Nandy are engineering graduates from the IIT Kharagpur, India, one of the renowned technological institutes in the world. The young duo founded Hiver, an email collaboration tool, in 2011. Hiver helps your team to colloborate and manage projects, customer support and sales from your email.

Here are the excerpts from my chat with Niraj – read them to know more about Hiver and the team behind it. In this chat session, Niraj talks about his entrepreneurial journey and also shares some cool tips for budding entrepreneurs. Don’t miss them!