THE iMARKETING CAFE

The iMarketing Cafe has come out with an SEO survey for the third year in a row with an objective to take the pulse of the SEO community.

The survey was recently conducted on Twitter and more than 300 SEO experts around the world were contacted and were requested to tell us what they thought was the one big change that could possibily happen in the SEO landscape in 2016. Interestingly, few answers are similar and some are very different – you’ll find some interesting responses below. Read on.

As usual, we didn’t publicize the survey much but still considerable number of industry experts responded. The iMarketing Café team heartily thanks all the contributors/experts for taking time out to respond to our tweets.

Many of us think that marketing is a pretty mechanical job – build a product, look up for best practices online, throw a bright spotlight on the proposition, and done. If only it were that simple!

Personally, in my attempt to market Hiver, I made a few not-so-obvious discoveries. Not everything they teach you at business schools can be put to good use – the hard truth that very few like to talk about.

There are lessons that were always meant to be learnt the hard way – lessons that books, and blogs do not talk of.

It isn’t easy being a bricks and mortar retailer these days. Many retailers feel they are fighting a losing battle with the growth of online retail. However, bricks & mortar retailers need to understand that the vast majority of sales are still made in-store.

One interesting trend is the amount of people using their smartphone to check reviews in-store. In this instance, technology is hugely beneficial to bricks and mortar retailers. The vast majority of consumers who check reviews online will buy the item in-store, rather than waiting for the online delivery of the item.

Now that we know people want to buy in-store, how do you create an environment that maximizes the potential of the sale? The most successful retailers are the ones who turn their store in to ‘hubs’. For example, simple things such as optimizing in-store WIFI enables customers to research items more easily, and increases the chances that they will buy the item in-store.

As Google gets smarter day by day with path-breaking algorithim updates/changes that have been happening in the recent times including the latest one ‘RankBrain’ and as new technologies such as Physicalweb, IoT ( Internet of Things ), BLE ( Bluetooth Low Energy) are likely to disrupt the search landscape, uncertainty looms over the SEO industry. So, to find out what lies ahead for SEO professionals, the process and the industry as a whole, we decided to seek expert opinions on the following important topics. Though no one has all the answers, experts always manage to say something, if not everything, about what lies ahead based on their experience, insights gained and intuition. Thus, expert opinions are important – they help us to understand how things are probably going to work and accordingly we can fine-tune our strategies for the future.

Here are some valuable insights/opinions from some of the best SEO minds in the world. Hope you enjoy reading the post.