THE iMARKETING CAFE

Artificial Intelligence

Image source: unn.com.ua

Did you read part I of this article? If no, I would recommend you to read part I before proceeding – SEO: Redefining Theory, Policy and Practice (Part I)

Some serious but informal discussions have taken place on various communities about the changing phase of SEO or a need to have a broad outlook on SEO but neither a common consensus has been acheived so far nor a formal, comprehensive document setting the guidelines has ever been written. We need to have a formal debate/discussion so that a common consensus can be acheived – this is highly important because our field, to be frank, is currently in a confused state due to the lack of commonly agreed theory defining SEO which is formally approved/accepted by an official body – yes, we don’t have one.

SEO Google Machine Learning

Image Source: venturebeat.com

Note:

  • It’s a very important and relevant article that every SEO should read but, please note the following:
  • This is a very long theoretical article which connects the past, present and the future of SEO and raises important questions for the SEO community to ponder. Please proceed only if you have patience and interest in reading theory.
  • This article addresses SEOs across board – so, if you are an experienced professional, you may already know some of the things I have discussed in the article and they may sound obvious but they have been purposefully discussed to connect the dots and present the whole picture so that SEOs at all levels ( including beginners/newbies ) can understand.
  • Disclaimer:

    Atmost care has been taken to present the facts with references but few of the views presented may not be entirely based on proven facts but might be influenced by observations and expert opinions.

    Ian Lurie is the CEO and Founder of one of the oldest Internet marketing agencies in USA, Portent , which was launced in 1995. The veteran Internet marketer, who has 20+ years of experience, has spoken at conferences around the world including SearchLove, MozCon, SIC and ad Tech. He has been a contributor to Forbes, AllThingsD and TechCrunch. He is also the author of the book ‘One Trick Ponies Get Shot‘, which is about strategy for services business. He writes regularly for the Portent Blog.

    In this interview, Ian talks about real-time penguin, Google’s rank brain, SEO in 2016 and more.

    In 2016, the economy has never demanded so much and been so competitive. Educating yourself with regards to your customers’ preferences is now indispensable for any enterprise. In this age, consumer insights play a pivotal role in the success (or failure) of a business. Market research is defined as ‘’the practice of gathering valuable information to help you find out if there is a market for your proposed product or service.’’ The data collected from market research helps aspiring entrepreneurs make smart, profitable business decisions. As the experts in this graphic outline, it is detrimental for business owners, big and small to carry out market research in order to stay ahead of the competition and improve upon existing products or services.

    Market research allows you to detect and categorise threats as well as opportunities within the market place while also providing information that can help you make educated, informed decisions. The more accurate the information – the better the decision. For market research, the future looks bright. Digital trends for 2016 predict that social listening analytics will be a must-have for every marketing and market research manager as well an increase in popularity of DIY market research. Predictions highlight that DIY market research will democratise the sector. The folks at Surveygoo created this infographic that gives us some industry insights into market research in the digital age.