THE iMARKETING CAFE

SEO Trends 2018

Image Credit: instantshift.com

Every year we see major publishers to smaller ones publishing SEO trends predicted by the industry veterans and thought leaders in the industry. We read those articles that predict the future course of SEO with all seriousness because expert opinions matter, we take inputs from them and put them to use while developing or adapting our SEO strategy for the future.

We, at The iMarketing Café, have done SEO surveys successively for the past 4 years starting from 2014 to 2017 focusing on predicting SEO trends – you can read them here – SEO Survey 2014, 2015, 2016 and 2017. This year, though we had planned out do an article featuring expert opinions on SEO in 2018, it also stuck us after observing the predicted trends for the past few years that they have almost been the same things repeated every year as most of these trends are developments in process and have been gaining momentum. Except a couple of newly emerging trends, this year too, many of the predictions are with respect to developments in the SEO landscape that have been gaining momentum since a few years. Many a times, we take some of these trends too seriously and think they are going to create a big impact in a particular year but they fail to, because they are gradually gaining momentum whose impact may be felt later, maybe after a year or two.

Chatbot

Image Courtesy: pymnts.com

Chatbots captured my interest in 2016 and that’s when I started researching in-depth about chat bots and how they are affecting the business landscape across the world. My findings and insights gained showed that there was a huge potential in Chatbots to become a new age medium of communication for businesses with their customers and prospects and also that Chatbots will change the face of customer support landscape. No doubt adoption of Chatbots by businesses is happening across the world and it’s also gaining momentum. My research also led me to write three successive articles on the topic titled ‘A Comprehensive Guide to Conversational Interface.’, ‘Will Conversational Interfaces Change the Face of Customer Support and Engagement’ and ‘A Beginner’s Guide to Designing Conversational Interfaces

Girl Taking Picture Snapchat

Image Source: @jennaday ( On unsplash.com )

Cast your mind back to 2007. You may remember a little social networking site that was taking off at the time called Facebook. This MySpace alternative was initially only available to college students. To marketers and the everyday person on the street, this white and blue ‘message wall’ site seemed strange.

Few of us would’ve guessed that in 10 years time, most of us would not only have a profile, but check it at least 20 times each day. With that in mind, have you considered Snapchat as a credible marketing channel yet?

If you haven’t, take note — here are some of the ways Snapchat could become your marketing team’s new best friend.

Take it Easy Nacho Libre

Image Credit: Nacho Libre

It’s a known fact that Google’s heavy crackdown on search spam in the recent years led to a drastic change in the SEO industry. Google’s algorithmic penalties in the form of Panda and Penguin and its massive manual penalty drive not only affected the SEO community (largely those who had adopted spammy or questionable practices that violated Google’s guidelines), but also the blogging/publishers’ community.

A Quick recall

Many blogs/content publishing websites had got affected due to Google’s crackdown on spam primarily because they had literally turned into content farms and link suppliers to the SEO community. These blogs needed articles which were contributed by the SEO community and in return the SEOs needed mentions, traffic and links ( primarily links ) – it was a fair deal after all and everything was hunky dory until the crackdown happened – suddenly things changed and the blogging community had become cynical, cautious and averse to guest blogging. Ah, guest blogging, one of the favorite activities of the SEO community came under the scanner – adding fuel to fire, Google had issued specific warnings regarding guest blogging and the misuse of it to gain manipulative links.

What followed after this painful phase is a series of steps taken by the blogging/publishers’ community, some good and some bad – let’s discuss both.