THE iMARKETING CAFE

If you are some one who seriously follows web related news, you must have come across the term ‘user experience’ many times. From mobile companies to mobile users, online gaming companies to social networks, website owners to web designers, ecommerce owners to online shoppers, everyone talks about user experience. Can Google lag behind when it comes to user experience, which is one the most important requirements of online user? Though Google has been taking initiatives towards better user experience for years, some creditable initiatives have come from them in the past two years. It’s evident from the Google updates that have been rolled out since 2010 which have completely changed the search mechanism as a whole. Though many updates rolled out by Google have made significant impacts, some have really turned things around. We’ll be discussing about 5 major updates that literally changed the way we do SEO; though these updates brought sea of changes in favor of the users, they rocked the SEO world and drove many webmasters around the world to reconsider their SEO strategy.

Social Media Formula

(Image courtesy: tanyaaliza.com)

I wrote a post long back in 2010 about social media, quite a long post discussing the growing popularity of social media and how it’s not a fad or hype. The post also discusses the potential of social media as a marketing tool. Since then the popularity of social platforms has grown tremendously and continues to, and the growth rate of user base has been phenomenal. Social media has always been a fascinating term for marketers, as the social platforms provide a great opportunity for them to study and understand their target audience and facilitate to connect with them. So, due to the series of developments, the recently emerged branch of marketing i.e social media marketing has gained prominence within a short period of time. This fascinating branch of marketing initiated so much of debates and discussions resulting in thousands of articles, books, ebooks, summits, seminars, videos, communities, whitepapers and what more, a whole new industry has emerged giving birth to thousands of social media companies or agencies around the world and already existing major marketing companies and even big corporate houses have created social media divisions to be a part of this so called revolution.

Attention:

Kavin Paulson, editor-in-chief of The iMarketing Café, is the author of this post ‘Is Social Media a Revolution or Hype?’ This post was submitted to various reputable article sites on 11 June 2010 and was published on different dates during the month of June 2010, since then the article has been re-published on various blogs and websites ( edited and unedited ). Some sites where this post was originally submitted, have removed this article for unknown reasons, but the article is still live on few other sites. Due to the popularity and ageless relevance of the post and to prevent this good article getting vanished from the web, The iMarketing Café team decided to republish this post here. Below this post, you can find links to the source sites where this post was originally submitted / published.

Note: It’s a two year old post, so the facts and figures might have changed till now, though ideas and thoughts remain the same and interestingly most of the predictions have become true today.

Google wages war against spam; its continuous effort towards better user experience is evident from the number of updates and tweaks that it has been carrying out for the last couple of years, some of the major ones include Google Caffeine ( though technically its not an update but Google’s new web indexing system , its widely known as an update ), social signals, Farmer/Panda update ( followed by rollout of various versions ), Freshness update, Search+ your world, +1 buttons, Parked domain bug, recently rolled out penguin and the latest one ‘ April 52-pack’ ( 52 minor updates ). All these updates have been a great set back for the spammers and black-hat SEO practitioners who have always been managed to get desired results. Though still the questionable practices continue and even delivering results at times, the few recent updates have been successful in greatly improving the quality of the search results. In the months to come, Google will leave SEOs with the only option that’s ‘white-hat’, Google’s spam cop Matt Cutts even suggested ‘No SEO’. Now the questions arise; what’s actually white-hat? , how much of optimization can SEOs really do to stay in the race? Can we expect quick results anymore? What works and what doesn’t? With so many questions to be answered, let’s discuss some of the important SEO issues, best practices, ways to survive and some insights.