THE iMARKETING CAFE

Have you ever stopped to think about how many people may have searched online for the services or goods that your ecommerce business provides, but haven’t found your site despite the fact you’ve spent hours fine tuning your SEO? The chances are that those who aren’t finding your site are using the internet in a language other than English. Could multi-lingual SEO have a positive effect on your ecommerce business?

It’s something you may have completely disregarded in the past, but have you ever stopped to think about how many people may have searched online for the services or goods that your ecommerce business provides, but haven’t stumbled across your site despite the fact you’ve spent hours fine tuning your search engine optimisation to help it rank well on Google? The chances are that those who aren’t finding your site are using the internet in a language other than English. Could multi-lingual SEO have a positive effect on your ecommerce business? And if so, how do you go about implementing such a strategy?

Pinterest and Facebook

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Facebook – ‘the social network of the century’ as I always put it, has seen phenomenal growth since its inception despite facing tough competition over the years. In the mean time couple of social platforms have risen and fallen, many attempts have been made till date. Nothing could hinder the growth of this social networking giant, not even Google+ which many expected will finish Facebook. International Business Times came up with an article claiming Google+ will gobble up both Facebook and Twitter. Time and again Facebook has proven that it has a lot of growth potential and keeps growing unstoppably. Need more proof? It recently crossed 1 billion-user mark. That’s the reason why I call it ‘the social network of the century’ ( If you are interested to trace the past growth of Facebook or would like to know more about it’s growing influence you can read one my previous articles here ). 

If you are some one who seriously follows web related news, you must have come across the term ‘user experience’ many times. From mobile companies to mobile users, online gaming companies to social networks, website owners to web designers, ecommerce owners to online shoppers, everyone talks about user experience. Can Google lag behind when it comes to user experience, which is one the most important requirements of online user? Though Google has been taking initiatives towards better user experience for years, some creditable initiatives have come from them in the past two years. It’s evident from the Google updates that have been rolled out since 2010 which have completely changed the search mechanism as a whole. Though many updates rolled out by Google have made significant impacts, some have really turned things around. We’ll be discussing about 5 major updates that literally changed the way we do SEO; though these updates brought sea of changes in favor of the users, they rocked the SEO world and drove many webmasters around the world to reconsider their SEO strategy.

Social Media Formula

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I wrote a post long back in 2010 about social media, quite a long post discussing the growing popularity of social media and how it’s not a fad or hype. The post also discusses the potential of social media as a marketing tool. Since then the popularity of social platforms has grown tremendously and continues to, and the growth rate of user base has been phenomenal. Social media has always been a fascinating term for marketers, as the social platforms provide a great opportunity for them to study and understand their target audience and facilitate to connect with them. So, due to the series of developments, the recently emerged branch of marketing i.e social media marketing has gained prominence within a short period of time. This fascinating branch of marketing initiated so much of debates and discussions resulting in thousands of articles, books, ebooks, summits, seminars, videos, communities, whitepapers and what more, a whole new industry has emerged giving birth to thousands of social media companies or agencies around the world and already existing major marketing companies and even big corporate houses have created social media divisions to be a part of this so called revolution.