THE iMARKETING CAFE

Content StrategyEvery organisation is different, we all operate in different environments and we all have different goals. So everyone’s ideal content strategy will be unique, but in order for us to understand what content strategies work and which do not, we can look at some of the core components of content strategies that successful organisations share.

The first is clearly defining your goals and objectives knowing what keywords you have researched and chosen to target what your audience are looking for and ultimately what you want them to do when they get to your site is the foundation of everything that you will do.

The key to a successful online reputation management process is proactive monitoring because effectiveness of ORM process increases with timely responses and timely response is possible only when you have a proactive monitoring mechanism in place. Proactive monitoring also implies continuous monitoring which cannot be carried out manually all the time. That’s where tools help us largely. In the previous post titled ‘20 Practical Online Reputation Management Tips ‘, we discussed ORM best practices. In this post, we will discuss some of the best ORM tools available.

Do Not Panic ButtonOnline Reputation Management is not an unfamiliar term to anyone from the Internet marketing Industry. As the bargaining power being given to the consumers through the Internet or more specifically the powerful social media platforms where they are in a better position to not only find information about products/services but also compare pricing, explore alternatives and access reviews written by other customers. Thus today markets are buyer dominated, and Internet obviously is a buyer’s market place. Now, in such a volatile market place where positive or negative feedback from consumers can spread like fire within no time, many businesses are constantly facing serious online reputation crisis either in the form of negative opinions spread by dissatisfied customers or competitor attacks, and at times even face backlash from disgruntled past employees. Moreover the media joins the party in some cases adding fuel to the fire. ORM has been the effective solution for these companies and though there are great examples of companies practicing good ORM, but still many companies find quick-fix solutions rather than systematically addressing the core issues to root out the cause of the crisis. For ex: Some time back I met the marketing head of a well known company

Have you ever stopped to think about how many people may have searched online for the services or goods that your ecommerce business provides, but haven’t found your site despite the fact you’ve spent hours fine tuning your SEO? The chances are that those who aren’t finding your site are using the internet in a language other than English. Could multi-lingual SEO have a positive effect on your ecommerce business?

It’s something you may have completely disregarded in the past, but have you ever stopped to think about how many people may have searched online for the services or goods that your ecommerce business provides, but haven’t stumbled across your site despite the fact you’ve spent hours fine tuning your search engine optimisation to help it rank well on Google? The chances are that those who aren’t finding your site are using the internet in a language other than English. Could multi-lingual SEO have a positive effect on your ecommerce business? And if so, how do you go about implementing such a strategy?