THE iMARKETING CAFE

Jeet Banerjee, Digital Marketing ConsultantHe was born to be an entrepreneur. At the age of 9 he launched his first website known as PowerDunk. During his high school days, when kids his age used to have fun with their friends, he joined his father’s business and learnt the nuts and bolts of financials, billing, invoicing, collection of payments, project management, technical support and more. But over time, the entrepreneur in him did not allow him to work under someone, his passion to achieving something bigger kept increasing. After spending 2 years in the job, he finally decided to quit the job and take the big leap; becoming an entrepreneur at the age of 17. Surprised? More surprises coming for you!

Blogs are great sources of information and knowledge. They provide platforms for like-minded people to exchange their views and share their knowledge with each other. They also enable to building communities that can stay united for the common good. Blogs have played a pivotal role in uniting the online marketing fraternity too.

Thus, our team decided to feature some of the most popular online marketing blogs on TheiMarketingCafe as a token of appreciation for their contribution to the global online marketing community. These blogs have successfully connected with the like minded people and have gathered them to building great online communities over the years.

Should CEO be the public face of the company? The answer is yes. World famous former CEOs Henry Ford, Steve Jobs, Bill Gates and Jack Welch had all been the face of their respective companies. People recognized them and that immensely helped them to add value to the companies they led.

He says “if you get your face and your name out there enough; people will start to recognize you”. Being visible helps you a lot of in terms of brand promotion, awareness, recall and more. This widely recognized, flamboyant CEO can literally do anything to grab attention and be in the lime light. He has thrown himself off tall buildings, hung off bridges and chopper, taken deep sea drives, and has had tea on the top of a hot-air balloon. He once drove tanks into Times Square and fired at the coke’s signboard (a publicity stunt which was part of the promotional campaign during the launch of Virgin cola). Yes, it’s none another than Sir Richard Branson, best known as the founder, CEO and chairman of Virgin Group of more than 400 companies. (Excerpts and references from Like a Virgin and Cult )

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Image Courtesy: gplusinfo.com

I want to quickly cover Google+. As many of you know, Google+ has become an integral part of Google search results. One of the important contributions of Google+ to Google search is the ‘authorship’ verification. Google fetches photographs from Google+ accounts to place into search results. For instance, if we search for some kind of technology term, such as ‘android ice cream sandwich’, we’ll find that a number of the search results have pictures next to them, photographs of the authors.

These photos help the items to stand out in the search results, may help with some branding for the authors, and are quite likely to increase click-through rates on the results.