THE iMARKETING CAFE

Rebranding is not a piece of cake. The process involves proper planning and execution at every stage and it carries high risks. Rebranding is though an expensive and risky exercise, if done right it can take your brand to new heights. Sometimes, rebranding becomes inevitable. It might be due to a reputation crisis or due to changing market situation or competition. Even changing customer profile or customer perception can drive brands to opt for rebranding. But when you go for rebranding you should be clear about your objectives and strategy. People often get emotionally attached to a brand, so you need to make sure that the changes carried out are sensitive to your target audience. Clear communication is the key.

In 2010 I wrote a post titled ‘Is social media a revolution or hype‘ in which I had mentioned about the large scale use of social media platforms and tools by marketers in the future. If you observe today, the social media landscape has dramatically changed over the past 2-3 years. Social media giants like Facebook, Twitter, and LinkedIn have been busy innovating and introducing new features in order to retain and grow their user base. Competition has intensified with the arrival of Google+ and Pinterest. Pinterest surprisingly has gained immense popularity in no time. It drove thousands of ecommerce businesses around the world to make a presence on the platform; thanks to its millions of users, majority of them who visit the site for shopping inspiration. Pinterest has successfully established itself as a great ecommerce platform and has also been posing a serious threat to Facebook’s ecommerce ambitions. Google+ on the other hand has been steadily growing and has become an inevitable choice for marketers as it gets integrated to the Google’s search infrastructure. Other social platforms like Blogs, forums, discussion boards, video sites, slide sharing sites, Q & A sites, Photo sharing sites etc too continue to attract massive traffic and they have also become centers of large scale discussions and social engagements.

Jeet Banerjee, Digital Marketing ConsultantHe was born to be an entrepreneur. At the age of 9 he launched his first website known as PowerDunk. During his high school days, when kids his age used to have fun with their friends, he joined his father’s business and learnt the nuts and bolts of financials, billing, invoicing, collection of payments, project management, technical support and more. But over time, the entrepreneur in him did not allow him to work under someone, his passion to achieving something bigger kept increasing. After spending 2 years in the job, he finally decided to quit the job and take the big leap; becoming an entrepreneur at the age of 17. Surprised? More surprises coming for you!

Blogs are great sources of information and knowledge. They provide platforms for like-minded people to exchange their views and share their knowledge with each other. They also enable to building communities that can stay united for the common good. Blogs have played a pivotal role in uniting the online marketing fraternity too.

Thus, our team decided to feature some of the most popular online marketing blogs on TheiMarketingCafe as a token of appreciation for their contribution to the global online marketing community. These blogs have successfully connected with the like minded people and have gathered them to building great online communities over the years.