THE iMARKETING CAFE

Grant Simmons, online marketing specialistIt gives us great pleasure to feature our interview with Grant Simmons, a highly experienced online marketing specialist and director of SEO and Social media at The Search Agency, an integrated online marketing agency.

Grant also consults with a number of Internet startups, is active in the SEO community, serves as advisor to local and national organizations. He has over 22 years of experience in the corporate and non-profit communication sectors, and has specialized in strategic planning, technology and project management. He has worked with a range of small, medium and fortune 100 companies, assisted them immensely by taking responsibility for the brand strategy, design, coordination and execution of Intranet, Internet, websites, eCommerce, print collateral, multimedia, marketing events, sales meetings, video production and other result oriented projects.

Grant is also a popular speaker and author for several industry and national publications.

Now, read the interview below to know more about Grant and his thoughts.

Content Marketing

Image credit: splashnology.com

While much information that has recently been published on online marketing might lead one to believe that the concept of content marketing is something new, it’s really been around for quite a while. For at least more than a century, the idea has been used to advertise a company’s industry authority and spread brand recognition. One such example is John Deere’s The Furrow, which was published for the first time way back in the year 1895 and helped establish John Deere as the authority on farm machinery.

Permission-Based E-mail Marketing: Are You Doing It The Right Way?

According to a recent study, approximately 77% internet users prefer permission-based e-mail marketing campaigns, and they only respond to the same. Otherwise, most users just end the subscription right away, never to subscribe again.

Permission-based e-mails are a crucial reality in the online marketing world. If you had the full permission of your user to send them e-mails, you will get the highest response rate. Otherwise, you lose their trust, credibility and your brand suffers the most.

There are various important things to learn about permission-based e-mail marketing campaigns. We will start right from the basics first.

Google Inscribed on Wall

Image Courtesy: Mashable.com

Why did we do this survey? As Google tightened the screws on SEOs lately by specifically targeting what used to be one the most important parts of SEO process, i.e. link building, we wanted to take the pulse of the SEO community. We wanted to know how SEO experts viewed this significant change implemented by Google that transformed the whole SEO landscape.

This has been the biggest SEO survey of its kind in this year so far. We conducted it on Twitter. It was not a general survey. We wanted to collect the opinions of only the experts in the field. The iMarketing Café team contacted more than 300 SEO experts around the world. We, as far as possible, expected them to define ‘SEO 2014’ in 140 characters (a tweet) and some of them really came up with great answers. We got a decent response from the SEO community even though the survey was not much publicized. All those who have responded are truly experts and have several years of experience in the SEO industry.