THE iMARKETING CAFE

SEO Twitter

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Twitter is one of the few platforms where SEO community remains highly active. You can even find notable SEO celebrities on Twitter (who usually don’t interact with people on other platforms) and interact with them. You can get tips, guidance and opinions from the experts instantly. Overall, Twittering is fun.

It’s also a great way to get in touch with people quickly. We recently conducted an SEO Survey on Twitter and let us tell you, Twitter immensely helped us to carryout and wrap up the survey within a short time. It was so convenient and full of fun.

This month we bring you an exhaustive list of SEO experts who remain active on Twitter. You can follow all of them or selectively follow a few – staying connected with the experts and interacting with them will greatly help you to stay updated about the current trends and also to learn new things.

Grant Simmons, online marketing specialistIt gives us great pleasure to feature our interview with Grant Simmons, a highly experienced online marketing specialist and director of SEO and Social media at The Search Agency, an integrated online marketing agency.

Grant also consults with a number of Internet startups, is active in the SEO community, serves as advisor to local and national organizations. He has over 22 years of experience in the corporate and non-profit communication sectors, and has specialized in strategic planning, technology and project management. He has worked with a range of small, medium and fortune 100 companies, assisted them immensely by taking responsibility for the brand strategy, design, coordination and execution of Intranet, Internet, websites, eCommerce, print collateral, multimedia, marketing events, sales meetings, video production and other result oriented projects.

Grant is also a popular speaker and author for several industry and national publications.

Now, read the interview below to know more about Grant and his thoughts.

Content Marketing

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While much information that has recently been published on online marketing might lead one to believe that the concept of content marketing is something new, it’s really been around for quite a while. For at least more than a century, the idea has been used to advertise a company’s industry authority and spread brand recognition. One such example is John Deere’s The Furrow, which was published for the first time way back in the year 1895 and helped establish John Deere as the authority on farm machinery.

Permission-Based E-mail Marketing: Are You Doing It The Right Way?

According to a recent study, approximately 77% internet users prefer permission-based e-mail marketing campaigns, and they only respond to the same. Otherwise, most users just end the subscription right away, never to subscribe again.

Permission-based e-mails are a crucial reality in the online marketing world. If you had the full permission of your user to send them e-mails, you will get the highest response rate. Otherwise, you lose their trust, credibility and your brand suffers the most.

There are various important things to learn about permission-based e-mail marketing campaigns. We will start right from the basics first.