THE iMARKETING CAFE

Brian Patterson ORM ExpertBrian Patterson is a widely-known Online Reputation Management Consultant, Author and Speaker. He is also the co-founder of GoFishDigital, a Washington DC-based Online Branding Firm. Brian has helped individuals and firms protect their brand reputation and also resolve complex ORM issues.

In this post, Brian answers 10 interesting ORM questions. Here we go…

When I started my first business, I never understood the concept of a personal brand. I knew it was extremely important to brand my business, but I didn’t go any further to brand myself.

From that my experience, I learned a lot. Most importantly, I learned that people buy from you more than they buy from a business. From that point forward, I knew that building up a strong personal brand was crucial.

In the last few years, I’ve been able to successfully build my personal brand and continue to grow it every single day. In this article, I’ll share 7 steps to building your personal brand:

The key to a successful online reputation management process is proactive monitoring because effectiveness of ORM process increases with timely responses and timely response is possible only when you have a proactive monitoring mechanism in place. Proactive monitoring also implies continuous monitoring which cannot be carried out manually all the time. That’s where tools help us largely. In the previous post titled ‘20 Practical Online Reputation Management Tips ‘, we discussed ORM best practices. In this post, we will discuss some of the best ORM tools available.

Do Not Panic ButtonOnline Reputation Management is not an unfamiliar term to anyone from the Internet marketing Industry. As the bargaining power being given to the consumers through the Internet or more specifically the powerful social media platforms where they are in a better position to not only find information about products/services but also compare pricing, explore alternatives and access reviews written by other customers. Thus today markets are buyer dominated, and Internet obviously is a buyer’s market place. Now, in such a volatile market place where positive or negative feedback from consumers can spread like fire within no time, many businesses are constantly facing serious online reputation crisis either in the form of negative opinions spread by dissatisfied customers or competitor attacks, and at times even face backlash from disgruntled past employees. Moreover the media joins the party in some cases adding fuel to the fire. ORM has been the effective solution for these companies and though there are great examples of companies practicing good ORM, but still many companies find quick-fix solutions rather than systematically addressing the core issues to root out the cause of the crisis. For ex: Some time back I met the marketing head of a well known company