THE iMARKETING CAFE

Niraj Ranjan Rout HiverIn the fast-paced world of business, employee productivity is essential for business growth and one of the ways to boost productivity is to give them access to right tools/software. Niraj and Nitesh brought into existence one such tool that, they claim, can help facilitate team work and greatly impact productivity.

Niraj Ranjan Rout and Nitesh Nandy are engineering graduates from the IIT Kharagpur, India, one of the renowned technological institutes in the world. The young duo founded Hiver, an email collaboration tool, in 2011. Hiver helps your team to colloborate and manage projects, customer support and sales from your email.

Here are the excerpts from my chat with Niraj – read them to know more about Hiver and the team behind it. In this chat session, Niraj talks about his entrepreneurial journey and also shares some cool tips for budding entrepreneurs. Don’t miss them!

Organising an event is never easy. Every little detail requires thought and often things can slip through the cracks. Luckily, there are now many apps available that can help to make event planning a bit easier. There is still a lot of work that needs doing, but hopefully these apps will help you to manage your workload a bit better.

For example, the Super Planner is really handy as it provides a variety of tools that help you to calculate exactly what you need in your venue. Things like calculating the seating can be complicated at these events, and this app is has tools to sort this issue out for you.

Even simple apps like Hootsuite are great to schedule social media updates as the event draws near. It allows you to schedule posts across all your social media profiles in one sitting. You can also check in to see which posts are being well received, or if people are asking questions about the event, all through Hootsuite.

Brian CarterBrian Carter is a bestselling author, keynote speaker and a widely known and recognized Digital Marketing Consultant. He is the CEO of The Brian Carter Group, a boutique digital marketing agency.

Brian has authored four bestselling books so far, namely – The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. He has keynoted and developed marketing programs and strategies for hundreds of companies including top 50 companies in the fortune 500. Some of his esteemed clients include Microsoft, Salesforce, WHO and CiTRiX to name a few.

Brian has been interviewed by reputed media organizations including Bloomberg TV, Mashable, The Wall Street Journal, ABC News, Forbes, Entrepreneur Magazine and alike. He has also spoken at top marketing conferences including SMX, Pubcon, Moz, Social Media Marketing World and more.

Tools

Image courtesy: boundless.com

This is not a typical tools list that you normally find on the web – it’s an odd list which has some interesting tools that may not only enable you to improve your productivity but also help you to gain new ideas.

1. Tineye – A tool to perform reverse image search. Finds duplicate and modified copies of your images on the web.

2. Topsy – It can be called the social engine. A tool used to analyse the social media trends or popularity of a brand, person, happenings etc.

3. Buzzstream – A CRM tool that helps marketers to build relationships. It helps in content marketing, PR and link building.

Purple Cow

Image Credit: studioh-creative.com

If you are a small business owner or a small business marketer who was a content marketing enthusiast but lost interest as it didn’t deliver results, then this is a must-read article.

As you may know content marketing, atleast in theory, helps creating brand awareness and visibility. It helps you build a brand image and trust. It also helps you generate traffic and leads. It’s a long term process which pays off perpetually. It’s usually not easy to get an early break-through in content marketing.

How it works?

Viral Marketing

Photo Courtesy: fastcompany.com

From a marketer’s point of view, do you know what the most fascinating part of social media is? It is their capacity to make content go viral and reach thousands or even millions within no time. As a marketer, I have always been curious about social media because of three key reasons:

1. No other tool/method gives you the opportunity to get that closer to your target audience and understand them. Micro-level analysis of target audience, buyer behavior and preference is possible on Social media.

2. Live social interaction with your target audience is possible. You can engage and converse with them and get live feedback. Even if you go for a full-fledged direct survey, the information you generate won’t be that accurate and it would cost you dearly.

3. Finally, they are awesome free tools that have the potential to take your marketing message to your audience rapidly and cost-effectively.

Grant Simmons, online marketing specialistIt gives us great pleasure to feature our interview with Grant Simmons, a highly experienced online marketing specialist and director of SEO and Social media at The Search Agency, an integrated online marketing agency.

Grant also consults with a number of Internet startups, is active in the SEO community, serves as advisor to local and national organizations. He has over 22 years of experience in the corporate and non-profit communication sectors, and has specialized in strategic planning, technology and project management. He has worked with a range of small, medium and fortune 100 companies, assisted them immensely by taking responsibility for the brand strategy, design, coordination and execution of Intranet, Internet, websites, eCommerce, print collateral, multimedia, marketing events, sales meetings, video production and other result oriented projects.

Grant is also a popular speaker and author for several industry and national publications.

Now, read the interview below to know more about Grant and his thoughts.

Content Marketing

Image credit: splashnology.com

While much information that has recently been published on online marketing might lead one to believe that the concept of content marketing is something new, it’s really been around for quite a while. For at least more than a century, the idea has been used to advertise a company’s industry authority and spread brand recognition. One such example is John Deere’s The Furrow, which was published for the first time way back in the year 1895 and helped establish John Deere as the authority on farm machinery.

Permission-Based E-mail Marketing: Are You Doing It The Right Way?

According to a recent study, approximately 77% internet users prefer permission-based e-mail marketing campaigns, and they only respond to the same. Otherwise, most users just end the subscription right away, never to subscribe again.

Permission-based e-mails are a crucial reality in the online marketing world. If you had the full permission of your user to send them e-mails, you will get the highest response rate. Otherwise, you lose their trust, credibility and your brand suffers the most.

There are various important things to learn about permission-based e-mail marketing campaigns. We will start right from the basics first.

Rebranding is not a piece of cake. The process involves proper planning and execution at every stage and it carries high risks. Rebranding is though an expensive and risky exercise, if done right it can take your brand to new heights. Sometimes, rebranding becomes inevitable. It might be due to a reputation crisis or due to changing market situation or competition. Even changing customer profile or customer perception can drive brands to opt for rebranding. But when you go for rebranding you should be clear about your objectives and strategy. People often get emotionally attached to a brand, so you need to make sure that the changes carried out are sensitive to your target audience. Clear communication is the key.