THE iMARKETING CAFE

Purple Cow

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If you are a small business owner or a small business marketer who was a content marketing enthusiast but lost interest as it didn’t deliver results, then this is a must-read article.

As you may know content marketing, atleast in theory, helps creating brand awareness and visibility. It helps you build a brand image and trust. It also helps you generate traffic and leads. It’s a long term process which pays off perpetually. It’s usually not easy to get an early break-through in content marketing.

How it works?

Viral Marketing

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From a marketer’s point of view, do you know what the most fascinating part of social media is? It is their capacity to make content go viral and reach thousands or even millions within no time. As a marketer, I have always been curious about social media because of three key reasons:

1. No other tool/method gives you the opportunity to get that closer to your target audience and understand them. Micro-level analysis of target audience, buyer behavior and preference is possible on Social media.

2. Live social interaction with your target audience is possible. You can engage and converse with them and get live feedback. Even if you go for a full-fledged direct survey, the information you generate won’t be that accurate and it would cost you dearly.

3. Finally, they are awesome free tools that have the potential to take your marketing message to your audience rapidly and cost-effectively.

Grant Simmons, online marketing specialistIt gives us great pleasure to feature our interview with Grant Simmons, a highly experienced online marketing specialist and director of SEO and Social media at The Search Agency, an integrated online marketing agency.

Grant also consults with a number of Internet startups, is active in the SEO community, serves as advisor to local and national organizations. He has over 22 years of experience in the corporate and non-profit communication sectors, and has specialized in strategic planning, technology and project management. He has worked with a range of small, medium and fortune 100 companies, assisted them immensely by taking responsibility for the brand strategy, design, coordination and execution of Intranet, Internet, websites, eCommerce, print collateral, multimedia, marketing events, sales meetings, video production and other result oriented projects.

Grant is also a popular speaker and author for several industry and national publications.

Now, read the interview below to know more about Grant and his thoughts.

Content Marketing

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While much information that has recently been published on online marketing might lead one to believe that the concept of content marketing is something new, it’s really been around for quite a while. For at least more than a century, the idea has been used to advertise a company’s industry authority and spread brand recognition. One such example is John Deere’s The Furrow, which was published for the first time way back in the year 1895 and helped establish John Deere as the authority on farm machinery.

Permission-Based E-mail Marketing: Are You Doing It The Right Way?

According to a recent study, approximately 77% internet users prefer permission-based e-mail marketing campaigns, and they only respond to the same. Otherwise, most users just end the subscription right away, never to subscribe again.

Permission-based e-mails are a crucial reality in the online marketing world. If you had the full permission of your user to send them e-mails, you will get the highest response rate. Otherwise, you lose their trust, credibility and your brand suffers the most.

There are various important things to learn about permission-based e-mail marketing campaigns. We will start right from the basics first.

Rebranding is not a piece of cake. The process involves proper planning and execution at every stage and it carries high risks. Rebranding is though an expensive and risky exercise, if done right it can take your brand to new heights. Sometimes, rebranding becomes inevitable. It might be due to a reputation crisis or due to changing market situation or competition. Even changing customer profile or customer perception can drive brands to opt for rebranding. But when you go for rebranding you should be clear about your objectives and strategy. People often get emotionally attached to a brand, so you need to make sure that the changes carried out are sensitive to your target audience. Clear communication is the key.

Jeet Banerjee, Digital Marketing ConsultantHe was born to be an entrepreneur. At the age of 9 he launched his first website known as PowerDunk. During his high school days, when kids his age used to have fun with their friends, he joined his father’s business and learnt the nuts and bolts of financials, billing, invoicing, collection of payments, project management, technical support and more. But over time, the entrepreneur in him did not allow him to work under someone, his passion to achieving something bigger kept increasing. After spending 2 years in the job, he finally decided to quit the job and take the big leap; becoming an entrepreneur at the age of 17. Surprised? More surprises coming for you!

Content StrategyEvery organisation is different, we all operate in different environments and we all have different goals. So everyone’s ideal content strategy will be unique, but in order for us to understand what content strategies work and which do not, we can look at some of the core components of content strategies that successful organisations share.

The first is clearly defining your goals and objectives knowing what keywords you have researched and chosen to target what your audience are looking for and ultimately what you want them to do when they get to your site is the foundation of everything that you will do.