THE iMARKETING CAFE

Marketing for Gen-ZersGone are the days when marketing strategies revolve around the buying habits and behaviors of millennials.

Today, there’s a new generation entering the workforce, dramatically changing the market and how brands should strategize their next move to win in their respective industries.

Why Marketing To Generation Z Is A Huge Thing

Who are these new entrants in the market anyway and why are they such a huge deal?

Gen Zers are those who were born after the mid-90s. They have a greater level of confidence in using digital technologies after witnessing its continuous transformation since the day they were brought to this world.

Guest BloggingDear Guest Bloggers,

As a digital marketer and the editor of this blog, I have got the opportunity to be both a publisher and a guest blogger. I strongly believe that the blogging community can thrive by setting high standards for guest blogging instead of discouraging it, a step that would ultimately benefit both the stakeholders – publishers and guest bloggers. I wrote an article last year in favour of guest blogging and guest bloggers and criticized blog owners/publishers who have become averse to guest blogging. Please read that article first to understand the context of this post.

SEO Expert Eric EngeEric Enge is a renowned SEO expert and a thought leader. He is the Founder and CEO of the award- winning digital marketing agency Stone Temple. He is also an author and a public speaker. Erichas spoken at various conferences including Search Marketing Expo, Pubcon, SEMPO and the American Marketing Association.

In 2009, he co-authored The Art of SEO (Theory in Practice) with Rand Fishkin, Jessie Stricchiola and Stephan Spencer. In 2016, Eric was named “Search Personality of the Year 2016” at the US Search Awards and was named the “Search Marketer of the Year 2016” at Search Engine Land’s Landy Awards.

Eric has also been a contributor to many reputable industry blogs such as Moz, Search Engine Land, Convince and Convert and more.

In this interview, Eric Enge talks about his company Stone Temple, SEO in 2018, PWAs, image search, Machine Learning, Google and lot more. Read on.

Social Media Marketing Survey 2018Howdy Social Media Enthusiast,

Thanks for showing interest in the survey.

We know that you are a social media enthusiast and are as passionate about it as we are : ). Well, it’s time to contribute to the larger interest of the social media marketing community and at the same time get chances to win exciting offers.

We, at The iMarketing Café, have always strived to bring unique, refreshing and insightful content to our readers. This is our latest attempt to bring out a content that would be useful for our readers and social media community at large – we are today releasing the link to a social media marketing survey which contains questions related to businesses and how they utilize social media for business growth. You can access the survey here http://bit.ly/timcsocialmediasurvey2018