THE iMARKETING CAFE

Shane Barker, Digital Marketing ConsultantShane Barker is a leading digital marketing consultant who has been working with various celebrities, start-ups and also the fortune 500 companies. He has over 20 years of experience helping businesses devise the right digital marketing strategies and implementing them for business growth. Shane has been a contributor to publications like Yahoo Small Business, Salesforce, and Marketing Profs and more.

Shane has also been actively guiding and mentoring young entrepreneurs/small companies and start-ups to build and scale up. He is a regular at hackathons and various other start-up events. In this interview, Shane talks about his consulting practice, career, clients, case studies, digital marketing trends and lot more. Read on.

Influencer MarketingInfluencer marketing shows no signs of slowing down. In fact, nearly 40% of marketers have shown interest in increasing their budgets for influencer marketing.

Businesses use influencer marketing to increase their reach, brand awareness, engagement, and sales. They collaborate with influencers in their niche to launch or promote their products or services.

However, this form of marketing doesn’t come without its fair share of challenges. Some marketers face challenges calculating the ROI, identifying the right influencers, or with other aspects of their campaigns.

If you too have faced similar challenges, this post will help you with some effective tips to overcome them.

Gen Z MarketingGone are the days when marketing strategies revolve around the buying habits and behaviors of millennials.

Today, there’s a new generation entering the workforce, dramatically changing the market and how brands should strategize their next move to win in their respective industries.

Why Marketing To Generation Z Is A Huge Thing

Who are these new entrants in the market anyway and why are they such a huge deal?

Gen Zers are those who were born after the mid-90s. They have a greater level of confidence in using digital technologies after witnessing its continuous transformation since the day they were brought to this world.

Dear Guest Bloggers,

As a digital marketer and the editor of this blog, I have got the opportunity to be both a publisher and a guest blogger. I strongly believe that the blogging community can thrive by setting high standards for guest blogging instead of discouraging it, a step that would ultimately benefit both the stakeholders – publishers and guest bloggers. I wrote an article last year in favour of guest blogging and guest bloggers and criticized blog owners/publishers who have become averse to guest blogging. Please read that article first to understand the context of this post.

We, at TheiMarketingCafe.com, have always embraced guest bloggers with open arms and have encouraged them to contributeto our blog. We are probably one of the few blogs left in the digital industry with minimum terms and conditions for guest blogging. Our objective is to encourage guest bloggers who genuinely want to contribute great content to our blog and in return we ensure that they get the much deserved space in author bio with links to their websites/blogs as well.