THE iMARKETING CAFE

Lisa Raehsler PPC Expert, ConsultantLisa Raehsler is a widely-known SEM/PPC consultant, Speaker and Founder of Big Click Co, an online advertising company and Google adwords certified partner.

She has 16+ years of marketing experience in tech, online, interactive advertising. Her areas of expertise include search engine marketing (PPC & SEO), social media advertising, ecommerce, web analytics, website advertising, display advertising strategy including behavioral targeting and onsite merchandising.

Lisa has worked with prestigious brands like AOL, Arctic Cat, Cargill, Truvia Brand, Concordia University, CenterPoint Energy, Cox Business Services, Filson, Hartford Financial, Hamline University and more.

She has also been a contributor to reputable industry publications such as Search Engine Watch, ClickZ and FBPPC.

Lisa is often invited as conference speaker at many popular industry conferences such as SES, OMS, MIMA, HeroConf and SMX.

In this post, she answers 8 Interesting PPC questions.

Gabriella Sannino, International SEO ConsultantGabriella Sannino is a widely-recognized International SEO consultant. She is the managing partner at Level343, an organic SEO and copywriting company based in San Francisco, California.

Gabriella is also the SEO director at Indelible Branding, an Integrated Marketing agency. She has 20+ years of marketing experience and works closely with several agencies as SEO consultant.

Gabriella has been a contributor to the reputable Search Engine Journal, Moz Blog, Click Fire, Search Engine People and various other online marketing/SEO blogs and resources.

In this interesting interview, Gabriella discusses about Hummingbird Algorithm, Panda 4.0, challenges related to International SEO and more. We hope you enjoy reading it.

Question and Answer

Image Courtesy: mindjet.com

They are some of the most sought after social media thought leaders in the world. They are widely-recognized and are greatly influential on social media. We thought it would be fun to test their intelligence ;) and ofcourse, we knew that the views and insights shared by these experts would be useful to our readers.

We approached these experts and requested them to contribute to this post – everyone had to respond to one social media question sent by us. As expected, we received some amazingly interesting and thought-provoking answers.

Many companies in the boring industries are not active on social media. The big myth that discourages them is that their customers are not social and it’s hard to get them to actively engage on social media.

Contrary to popular belief, businesses of all shapes and sizes can unleash the advantages of social media. In fact, there are thousands of those in boring industries already using it to great effect.

If you’re looking for a way to engage with potential and current customers, raise brand awareness, and increase traffic to your website, the millions of active users on social media could be just the ticket. All it takes is time, energy and some creativity.

Consider these sectors that are currently pulling out all the stops on social media…