Lisa Raehsler is a widely-known SEM/PPC consultant, Speaker and Founder of Big Click Co, an online advertising company and Google adwords certified partner.
She has 16+ years of marketing experience in tech, online, interactive advertising. Her areas of expertise include search engine marketing (PPC & SEO), social media advertising, ecommerce, web analytics, website advertising, display advertising strategy including behavioral targeting and onsite merchandising.
Lisa has worked with prestigious brands like AOL, Arctic Cat, Cargill, Truvia Brand, Concordia University, CenterPoint Energy, Cox Business Services, Filson, Hartford Financial, Hamline University and more.
She has also been a contributor to reputable industry publications such as Search Engine Watch, ClickZ and FBPPC.
Lisa is often invited as conference speaker at many popular industry conferences such as SES, OMS, MIMA, HeroConf and SMX.
In this post, she answers 8 Interesting PPC questions.