THE iMARKETING CAFE

Ian Lurie is the CEO and Founder of one of the oldest Internet marketing agencies in USA, Portent , which was launced in 1995. The veteran Internet marketer, who has 20+ years of experience, has spoken at conferences around the world including SearchLove, MozCon, SIC and ad Tech. He has been a contributor to Forbes, AllThingsD and TechCrunch. He is also the author of the book ‘One Trick Ponies Get Shot‘, which is about strategy for services business. He writes regularly for the Portent Blog.

In this interview, Ian talks about real-time penguin, Google’s rank brain, SEO in 2016 and more.

In 2016, the economy has never demanded so much and been so competitive. Educating yourself with regards to your customers’ preferences is now indispensable for any enterprise. In this age, consumer insights play a pivotal role in the success (or failure) of a business. Market research is defined as ‘’the practice of gathering valuable information to help you find out if there is a market for your proposed product or service.’’ The data collected from market research helps aspiring entrepreneurs make smart, profitable business decisions. As the experts in this graphic outline, it is detrimental for business owners, big and small to carry out market research in order to stay ahead of the competition and improve upon existing products or services.

Market research allows you to detect and categorise threats as well as opportunities within the market place while also providing information that can help you make educated, informed decisions. The more accurate the information – the better the decision. For market research, the future looks bright. Digital trends for 2016 predict that social listening analytics will be a must-have for every marketing and market research manager as well an increase in popularity of DIY market research. Predictions highlight that DIY market research will democratise the sector. The folks at Surveygoo created this infographic that gives us some industry insights into market research in the digital age.

Larry Kim, Founder of WordstreamLarry Kim is the founder of WordStream, a leading search marketing software and services provider based in Boston, managing approximately a half-Billion in annual ad spend across over ten thousand customers. He regularly shares his advice and insight with over a million visitors a month at his WordStream Blog and is a top contributor for leading industry publications including Inc. Magazine, Social Media Examiner, Search Engine Land and Social Media Today.

Larry has spoken at or keynoted numerous industry events including INBOUND, SearchLove, SMX, Pubcon, PPC Hero Conference, ClickZ, Marketing Festival, SEMPDX and many others. He was recently named “Most Influential PPC Expert” for 2015, 2014 and 2013 by PPC Hero Blog, and won Top Search Marketing Awards for 2015 from the US Search Awards and Search Engine Land.

Larry Kim is currently the Cheif Technology Officer at Wordstream. In this interview he talks about his company Wordstream and the startup journey, small business marketing, Google’s rank brain and more. Read on.

“Useful X Enjoyable X Inspired = Innovative Content” – Ann Handley

Our mistakes as content marketeers can cost us a lot, and worse yet, more often than not – it is difficult to see what our mistakes have cost us.

Honestly, I think ‘damage control’ is not really a very feasible option for marketing on the internet, because once it’s out there it’s out there. The only option we have is to take careful, well-calculated steps and do everything possible to avoid mistakes in the first place.