THE iMARKETING CAFE

Michael Martinez, Founder of SEO Theory BlogMichael Martinez is undoubtedly one of the finest SEO minds in the world. He has immensely contributed to SEO research over the years and few of his contributions have been far-reaching.

Michael started building and promoting websites in 1996 and took interest in SEO later in 1998. Being one of the pioneers in the SEO industry, he has served as a moderator in several SEO forums. He has spoken at various workshops and conferences including the SMX. He has been a contributor to many reputable blogs including Reflective Dynamics blog and The SEO Theorist. He also writes for the popular SEO Theory Blog.

Michael has also consulted with hundreds of clients over the years. During the period of 2006-2010, he worked with Visible Technologies Inc as Director of Search Strategies. Later, he joined Quinstreet Inc as Senior SEO Manager in 2011.

In 2012, Martinez co-founded Reflective Dynamics, a web marketing and consulting company with Randy Ray and he is the current President of the company.

In this interview, Michael talks about Penguin 3.0, App SEO, Google’s push for https and more. We hope you enjoy reading it.

In 2013, The iMarketing Café team did an SEO survey that literally grabbed the attention of the SEO community. The objective was to take the pulse of the SEO community at a time when drastic changes were happening in the SEO world.

This year, we are back with another survey that we conducted on Twitter recently. We contacted more than 300 SEO experts around the world and requested them to tell us what they thought were the top 3 changes that can possibly happen in the SEO landscape in 2015. Same as last year, we didn’t publicize the survey but we could still collect opinions of some of the leading industry experts.

Our objective was to bring our readers some expert opinions on how the possible developments in the SEO landscape can change the way we approach SEO in 2015.

Are you passionate about social media? Are you someone who keeps tabs on social media trends? Do you strive to learn something new about social media every day? Do you dream of becoming a social media thought leader someday? If yes, then this awesome list of social media experts is for you.

They are some of the most sought after social media thought leaders in the world. They consult with hundreds of businesses around the world. Millions of people look up to them and follow their advice when it comes to social media marketing.

If you are a social media enthusiast, following these experts will immensely help you to deepen your knowledge. Follow them on Twitter – get practical tips and gain valuable insights.

Lisa Raehsler PPC Expert, ConsultantLisa Raehsler is a widely-known SEM/PPC consultant, Speaker and Founder of Big Click Co, an online advertising company and Google adwords certified partner.

She has 16+ years of marketing experience in tech, online, interactive advertising. Her areas of expertise include search engine marketing (PPC & SEO), social media advertising, ecommerce, web analytics, website advertising, display advertising strategy including behavioral targeting and onsite merchandising.

Lisa has worked with prestigious brands like AOL, Arctic Cat, Cargill, Truvia Brand, Concordia University, CenterPoint Energy, Cox Business Services, Filson, Hartford Financial, Hamline University and more.

She has also been a contributor to reputable industry publications such as Search Engine Watch, ClickZ and FBPPC.

Lisa is often invited as conference speaker at many popular industry conferences such as SES, OMS, MIMA, HeroConf and SMX.

In this post, she answers 8 Interesting PPC questions.