Ian Lurie is the CEO and Founder of one of the oldest Internet marketing agencies in USA, Portent , which was launced in 1995. The veteran Internet marketer, who has 20+ years of experience, has spoken at conferences around the world including SearchLove, MozCon, SIC and ad Tech. He has been a contributor to Forbes, AllThingsD and TechCrunch. He is also the author of the book ‘One Trick Ponies Get Shot‘, which is about strategy for services business. He writes regularly for the Portent Blog.
In this interview, Ian talks about real-time penguin, Google’s rank brain, SEO in 2016 and more.