THE iMARKETING CAFE

SEO Expert Eric EngeEric Enge is a renowned SEO expert and a thought leader. He is the Founder and CEO of the award- winning digital marketing agency Stone Temple. He is also an author and a public speaker. Erichas spoken at various conferences including Search Marketing Expo, Pubcon, SEMPO and the American Marketing Association.

In 2009, he co-authored The Art of SEO (Theory in Practice) with Rand Fishkin, Jessie Stricchiola and Stephan Spencer. In 2016, Eric was named “Search Personality of the Year 2016” at the US Search Awards and was named the “Search Marketer of the Year 2016” at Search Engine Land’s Landy Awards.

Eric has also been a contributor to many reputable industry blogs such as Moz, Search Engine Land, Convince and Convert and more.

In this interview, Eric Enge talks about his company Stone Temple, SEO in 2018, PWAs, image search, Machine Learning, Google and lot more. Read on.

Social Media Marketing Survey 2018Howdy Social Media Enthusiast,

Thanks for showing interest in the survey.

We know that you are a social media enthusiast and are as passionate about it as we are : ). Well, it’s time to contribute to the larger interest of the social media marketing community and at the same time get chances to win exciting offers.

We, at The iMarketing Café, have always strived to bring unique, refreshing and insightful content to our readers. This is our latest attempt to bring out a content that would be useful for our readers and social media community at large – we are today releasing the link to a social media marketing survey which contains questions related to businesses and how they utilize social media for business growth. You can access the survey here http://bit.ly/timcsocialmediasurvey2018

SEO Trends 2018

Image Credit: instantshift.com

Every year we see major publishers to smaller ones publishing SEO trends predicted by the industry veterans and thought leaders in the industry. We read those articles that predict the future course of SEO with all seriousness because expert opinions matter, we take inputs from them and put them to use while developing or adapting our SEO strategy for the future.

We, at The iMarketing Café, have done SEO surveys successively for the past 4 years starting from 2014 to 2017 focusing on predicting SEO trends – you can read them here – SEO Survey 2014, 2015, 2016 and 2017. This year, though we had planned out do an article featuring expert opinions on SEO in 2018, it also stuck us after observing the predicted trends for the past few years that they have almost been the same things repeated every year as most of these trends are developments in process and have been gaining momentum. Except a couple of newly emerging trends, this year too, many of the predictions are with respect to developments in the SEO landscape that have been gaining momentum since a few years. Many a times, we take some of these trends too seriously and think they are going to create a big impact in a particular year but they fail to, because they are gradually gaining momentum whose impact may be felt later, maybe after a year or two.

Chatbot

Image Courtesy: pymnts.com

Chatbots captured my interest in 2016 and that’s when I started researching in-depth about chat bots and how they are affecting the business landscape across the world. My findings and insights gained showed that there was a huge potential in Chatbots to become a new age medium of communication for businesses with their customers and prospects and also that Chatbots will change the face of customer support landscape. No doubt adoption of Chatbots by businesses is happening across the world and it’s also gaining momentum. My research also led me to write three successive articles on the topic titled ‘A Comprehensive Guide to Conversational Interface.’, ‘Will Conversational Interfaces Change the Face of Customer Support and Engagement’ and ‘A Beginner’s Guide to Designing Conversational Interfaces