THE iMARKETING CAFE

I want to quickly cover Google+. As many of you know, Google+ has become an integral part of Google search results. One of the important contributions of Google+ to Google search is the ‘authorship’ verification. Google fetches photographs from Google+ accounts to place into search results. For instance, if we search for some kind of technology term, such as ‘android ice cream sandwich’, we’ll find that a number of the search results have pictures next to them, photographs of the authors.

These photos help the items to stand out in the search results, may help with some branding for the authors, and are quite likely to increase click-through rates on the results.

There is much talk about the role of social media in the world of SEO. The importance of social media and how they will overlap with the traditional link building has become one of the most discussed topics among the SEO professionals.

Even though there is no simple answer for this question, the answer is most probably no. Since recently social signals have played an important role in the Google algorithms. And some SEO companies have already started new methods to build these links automatically.

Every organisation is different, we all operate in different environments and we all have different goals. So everyone’s ideal content strategy will be unique, but in order for us to understand what content strategies work and which do not, we can look at some of the core components of content strategies that successful organisations share.

The first is clearly defining your goals and objectives knowing what keywords you have researched and chosen to target what your audience are looking for and ultimately what you want them to do when they get to your site is the foundation of everything that you will do.

The key to a successful online reputation management process is proactive monitoring because effectiveness of ORM process increases with timely responses and timely response is possible only when you have a proactive monitoring mechanism in place. Proactive monitoring also implies continuous monitoring which cannot be carried out manually all the time. That’s where tools help us largely. In the previous post titled ‘20 Practical Online Reputation Management Tips ‘, we discussed ORM best practices. In this post, we will discuss some of the best ORM tools available.